02.
Recent Work
Bubble Homepage
Problem: People didn’t understand what Bubble was or what you could use it for, and conversion wasn’t where we wanted it to be.
Solution: Tailored headlines and content to directly answer key user questions, opened with a large product screen animation, added a “built with Bubble” showcase section, and included more targeted CTAs throughout.
Outcome: A/B test results were positive and we rolled out to 100% after 2 weeks, both conversion and free trial signups increased.
Global Design System
Problem: Inconsistent design language across product areas and ambiguity amongst designers.
Solution: Led the creation of Bubble’s design systems, Pop and Burst, re-designing and building all of our core components, writing documentation, and defining governance processes for a team of 10 designers.
Outcome: Frequent reviews and touch points with the team confirmed huge improvements in efficiency and consistency, for both designers and engineers during handoff.
Other Client Projects
Many of my projects with these clients were confidential or internal, so I can’t share the full details publicly. However, here are some of the companies I’ve partnered with to design impactful digital experiences.
03.
Experience
Bubble
| July 2023 - Present
Lead Product Designer
- Owned the end-to-end experience across all logged-in product surfaces outside the editor, shaping the core user journey for millions of users and working closely with 6 designers, 8 engineers, and 2 product managers.
- Mentored junior product designers and established team-wide design standards, elevating quality, consistency, and scalability across the product organization.
Senior Product Designer
- Conducted a full homepage refresh to highlight Bubble’s value proposition and increase sign up conversion. A/B testing confirmed significant lifts in conversion and overwhelming positive feedback from users, leading to a full rollout.
- Led the creation of two core design systems, designed and built our library of components, documentation, and governance processes for 10+ designers. Resulted in more consistent handoffs, greater efficiency, and fewer UI inconsistencies.
- Revamped our marketplace to improve discoverability and increase conversion for templates, plugins and agencies. Template views grew by 20%, installs by 16%, and revenue by 26%, boosting growth of our ecosystem.
- Enhanced our Hire-a-Developer system to address low match rate and poor submission quality, improving match rate 5x (from ~2.5% to ~15%) in just 3 months.
- Introduced a structured design QA process that significantly reduced reported UI bugs and elevated the overall polish and consistency of shipped product experiences.
Zudy
| May 2021 - July 2023
Senior Product Designer
- Shaped company-wide design strategy, aligning UX direction with business goals to drive revenue growth and support a successful acquisition.
- Led product design across client applications serving hundreds of thousands of users, partnering with enterprise clients including NFL, MLB, Formula 1, and OTIS.
- Defined the visual identity for Vinyl, Zudy’s SaaS no-code platform, improving usability and accelerating adoption among new users.
- Founded and managed the company’s design system, enhancing consistency across all products and increasing design and development efficiency.
Calcium USA
| Jan 2021 - May 2021
UX Developer
- Built custom web solutions for enterprise pharmaceutical clients, tailoring experiences to complex user needs.
- Conducted comprehensive end-to-end UX reviews with an emphasis on WCAG 2.1 accessibility compliance, ensuring inclusive and user-friendly digital products.
LINX LLC
| Oct 2018 - Jan 2021
UI/UX Designer & Front End Developer
- Designed and built the front-end interfaces for all websites and internal software, improving usability and visual consistency.
- Led a complete redesign of our public websites, resulting in a more engaging user experience.
- Built responsive, scalable solutions using HTML, CSS/SCSS, JavaScript, and React, integrated with a LAMP stack back end.